Variable Color Printing

Data-Mail understands that response to printed communications is impacted greatly by color and relevant content. We have invested heavily in new digital printing technology that now enables direct marketers to utilize their vast databases to create highly personalized, fully variable, color marketing messages.

The future of direct mail is happening now at Data-Mail as we produce millions of highly customized direct mail pieces in full color every month. We are an industry leader in helping our clients optimize their variable content through our expertise in controlling data and managing complex output.

Where does Data-Mail rank in iGen digital print volume?

Data-Mail ranks in the top 5 nationally for Xerox iGen digital print volume

Why is it important that Data-Mail offers variable digital color printing in both sheet fed and continuous form environments? Each format utilizes a very different technology, has differing print quality, and operates at much different speeds. Therefore, each technology is appropriate for different overall strategies which take into account the ratio of print quality versus speed, choice of paper stock, and budgeted per-unit cost.

Sheet fed variable color digital printing is produced on our six Xerox iGen presses. The technology is toner based and can produce near offset quality four color printing on both sides of a sheet. Applications include letters, postcards, and self-mailers in quantities from 1000 pieces up into the millions.

Learn more about sheet fed digital color printing

Continuous form variable color digital printing is a newer technology which brings high speed production into the world of variable color. Data-Mail was one of the first in the direct marketing industry to introduce the Océ JetStream, a high-speed continuous form digital color press. A second JetStream was installed on our production floor in 2012 as demand for this technology continued to grow. This incredible new inkjet technology produces full-color variable content at lower campaign costs than have ever been available before. We invite you to request printed samples of our recent work.

Learn more about continuous form digital color printing